buy less. buy better.

Every purchase is a bet. Not the gambling kind, but you're betting that you'll use it enough to justify the price. Most of the time, you lose that bet quietly. The thing sits in a drawer, or wears out faster than expected, and you buy it again.

The fix isn't spending more. It's thinking in cost per use.

Divide the price by how many times you'll actually use it. Not how many times you plan to, but how many times you actually use it. That number humbles most impulse buys fast.

Let's say a cheap t-shirt costs ₹399. Sounds like a deal. But wash it thirty times, and it's faded, shapeless, gone. A good cotton tee costs ₹2,499, six times more. Wear it three hundred times over three years, and you're paying ₹8 per wear. The cheap shirt costs ₹13. The math flips fast.

I've started applying it to everything - clothes, electronics, even subscriptions. The question isn't "is this expensive?" It's "is this expensive per use?" A cheap thing you replace every year costs more than an expensive thing you keep for a decade. The math is simple. The habit is hard.

The best purchases eventually cost almost nothing per use. They just become part of your life. Reliable, invisible, there when you need them.

(Buy Uniqlo. I'm not saying I'm suggesting it… but I'm also not not suggesting it.)